Product & Design Leader · AI-Native Founder
Great design is a moral imperative.
Product and design leader building executive-grade product experience organizations. AI-native founder shipping live consumer products with an AI co-founder.
Twenty years building, scaling, and leading product and design organizations. I architect operating models that move design upstream into product strategy. I build design systems that scale across complex platforms. And I've redesigned how I work around what AI can actually do, shipping a live consumer product solo in ten weeks.
20
Years in product & design leadership
2.7×
Throughput gain (Linear)
5.2K
Users (Course Code, 30 days)
17K+
LinkedIn followers
Course Code.
A live consumer product, built solo with an AI co-founder.
18K+ golf courses indexed. 5.2K active users in 30 days. 100% organic growth. A deliberate experiment in what AI collapses and what taste protects.
18K+
Courses indexed
5.2K
Users · 30 days
+96%
MoM growth
Selected recognition
Course Code
Founder · 2026 to present
Bounce Podcast
Co-host · 2024 to present
Speaking
Convey UX · LWT Summit · NebraskaCode
UNL
Adjunct · 2013 to present
Maven
Instructor · Since 2025
Selected work
Four cases.
Four outcomes.
Each case is a working artifact. The numbers are real, the methods are repeatable, and the choices are mine.
Swipe to advance →
Course Code · 2026 to present
An AI-native consumer product
Built solo with an AI co-founder. A deliberate experiment in what AI collapses and what taste protects.
5.2K
Active users (30 days)
Branch · 2026
Migrating an engineering org from Jira to Linear
Six-week pilot with real engineers. The data made the case for an enterprise rollout decision.
2.7×
Throughput per engineer
Branch · 2025 to 2026
Repositioning a company through web and product narrative
Public B2B SaaS rebrand. An enterprise customer re-signed for three years on the strength of the new positioning and modernized product surface.
$1M
ARR retained at launch
Branch · 2024 to 2026
A design system for a multi-product platform
Component library, governance, intake, and Figma-to-code alignment across a complex enterprise SaaS surface.
94%
Component adoption
Operating model work
The infrastructure underneath.
05
Branch · 2025 to 2026
Building a customer signal engine
A structured customer program that turned ad hoc feedback into a repeatable VOC loop. EMEA pilot reached 7 enterprise accounts across 4 verticals and influenced 8 roadmap items.
8
Roadmap items influenced
06
Branch · 2025 to 2026
From design function to product experience organization
Evolved a design-centered team into a multi-disciplinary product organization spanning design, content, documentation, research, education, community, and AI.
6
Pillars, one North Star
07
Branch · 2025 to 2026
Redesigning the product development lifecycle
A four-phase operating model with named DACI ownership that pulled design upstream into discovery and closed the loop on measurement.
4
Phases, full lifecycle
How I work · AI operating model
How I actually lead with AI.
Everyone in 2026 says they use AI. Very few have redesigned how they work around what AI can actually do. This is not a page about which tools I use. It's an operating model: AI as co-founder, not calculator. The infrastructure that made Course Code possible.
Read the operating model →10 wks
Idea to live product, solo
100%
Organic growth
1
Human on the team
Things I believe
A short list of convictions about how good work gets made.
Personal preference is a hypothesis.
Design decisions live or die on evidence. Personal taste is a starting hypothesis, never a conclusion.
Test early, test often.
The feedback loop is the work. Get users in front of decisions before they harden. Iterate. Test again.
Roadmap is a capital allocation document.
Every line on a roadmap is a bet on what matters most. Make those bets explicit, defensible, and measurable.
Live in the now, build for the future.
Solve for the situation in front of you, but build with scalability in mind. Relevant today, extendable tomorrow.
About
I lead by building the operating system, not just the output.
Currently Sr. Director of Product Experience at Branch, where I lead product strategy, design, UX research, content, technical documentation, and design systems for an enterprise mobile measurement and engagement platform. I'm also the founder of Course Code, a live AI-native consumer product I built solo with an AI co-founder.
Before Branch I scaled the design organization at Fleetio from 6 to 15 designers, led platform modernization at DMSi, and held design leadership roles at Hudl and earlier. I co-host the Bounce podcast with Claire Flowers, teach Design Career Catalyst on Maven, and have taught UX/UI and design systems as adjunct faculty at the University of Nebraska, Lincoln since 2013.
More about me →