A coffeehouse rooted in quality gets a signature look

 

After experiencing tremendous growth in just 10 years of franchising, Scooter’s needed to solidify a new brand identity — frozen yogurt included — with national presence and consistency. After creating and defining a new identity, including the interior of stores nationwide, I began developing franchisee materials — from National grand opening procedures and strategies to localized outdoor signage. I also directed the development of an online learning tool for employee training to help Scooter’s foster franchisee success and to continue new-store growth. I was instrumental in brand development and continued strategies, creative strategy through graphic development and copy, and marketing strategies on the National and localized level.

 

 
 Scooter's Logo and Icons

Scooter's Logo and Icons

 Scooter's Packaging

Scooter's Packaging

 In-Store Design

In-Store Design

 In-Store Design

In-Store Design

 Scooter's Vehicle Design

Scooter's Vehicle Design

 Scooter's In-Store Signage Examples

Scooter's In-Store Signage Examples

 Scooter's In-Store Signage Examples

Scooter's In-Store Signage Examples

 Scooter's Facebook Campaign

Scooter's Facebook Campaign

 Scooter's Direct Mail Piece

Scooter's Direct Mail Piece

 Scooter's Menu

Scooter's Menu

Scooter's Franchise Video