Growth hacking, the start-up way


Option trading can be rough, but Best Option Trading has created a product so traders don't have to go it alone. Orca.Trade is a tool for beginning traders that allows them to compose professional trading strategies within seconds, leveling the playing field with professionals. Building both brands from the ground up, I created the brand strategy for Best Option, along with Orca, and created the marketing plan for growth and scalability. Designing the websites for each brand and orchestrating the digital strategy, and customer development, both brands have been positioned for sustainable growth.