New branding for a Lincoln staple
Madonna is one of the region's premier medical rehabilitation and research facilities. A technological innovator with an exceptional staff, Madonna has produced countless success stories during its 50-plus years. But it was ready for an aesthetic update when it hired Thought District in 2011 to define, position and communicate its brand to core audiences. We completed an in-depth research study to gauge employee, patient and referring physician engagement, as well as to solidify Madonna's unique brand attributes. This research informed our creation of new brand and website that launched in late 2012. I was instrumental to the brand strategy, creative, website design, and digital strategy.