Strategic direction for a respected National franchise


With more than 180 franchisees across the country, HobbyTown USA is a retail hobby and toy store franchise that offers a full line of radio control hobbies, models, games, toys, educational items, paints, tools and model railroad items. As Associate Vice President of Marketing and Creative, I was responsible for the nationwide, local level, and in-store marketing operations including the design and implementation of all branding and marketing strategies, marketing tools, policies, and processes. I ensured the brand standards were upheld and profitability rose by providing guidance to franchisees while maintaining the Company vision throughout all implementation of strategies..