Well-known Complete Nutrition launches Refirm
Complete Nutrition launched a new 60-day weight loss system and enlisted the help of my team at Thought District to create a microsite in order to give consumers more information about the new product. We devised a strategy to launch the site around the new year with the concept of "ReFirm Your Reason For Success" that I developed. I led the team that created a content database of nutrition and exercise plans, along with workout videos, that gave customers extra resources to help them on their journey of weight loss. Using the packing with it's bold, solid colors as our inspiration, my team created the campaign strategy, website, Facebook campaign, email campaign, and workout/nutrition plans. I was integral in the launch strategy, brand strategy, digital strategy, and content strategy.