A longstanding wedding event company gets a new brand accompanied by digital strategy


Complete has helped people dance, laugh and cry together through more than 300,000 weddings and a wide variety of other events as North America’s most popular wedding DJ entertainment franchise since 1973. Now a leader in multimedia event production, offering a full range of photo, photo booth, video and other interactive services for brides’ big day, it continues to expand rapidly across the country. My team developed a new brand for Complete that streamlines, modernizes and pays tribute to the unmatched event-management company’s aesthetic history — including a logo with tight new bowtie that makes you want to push “play.” Its new tagline succinctly and powerfully captures its proven message: “We do.” A website was created to serve the National franchise, but also individual sites for each franchise across the network. I was integral in brand strategy, creative, digital strategy, website design, and marketing strategy.