Well-known Complete Nutrition launches Mancore

 

Complete Nutrition launched a new men's health program and enlisted the help of help my team and I at Thought District to create a micro and mobile site to give consumers more information about the new product. The campaign was at the beginning of the new year with the concept of "Mike Alstott - Your Playbook". Included on the site was database of nutrition exercise plans to give customers extra resources to help them on their journey. Using the packing and it's dark, metallic colors as our inspiration, our team created the look and feel of the site. I was integral in the launch strategy, brand strategy, digital strategy, and content strategy.