Big 10 College receives new look and strategy
The University of Nebraska College of Law aims to harness their unique strengths to improve the law and the administration of justice and to educate lawyers and leaders who will pursue satisfying careers and contribute positively to the world. As the marketing director and digital strategist, I designed a new brand strategy that would uphold the philosophies of the college and a strategic plan that would resonate with the demographic of incoming first-year students. Through building a brand strategy, designing a new look to match, arming the college with an arsenal of digital strategies, and creating a marketing strategy for year-round recruitment, the College of Law was well positioned to increase annual applicants and alumni giving. To match the new strategies in place, I created a refreshed website and led the development team that made it come alive.