An electrical company gets savvy with their brand
Consolidated Electrical Distributors (CED) is one of the nation’s largest electrical supply distribution networks, with more than 600 locations in 47 states. They distribute just about every piece of equipment that keeps your lights on, your energy flowing and your lifestyle comfortable. My team used that powerful truth to create a tagline — "We're All Around You" — a company manifesto and a dynamic, video-driven website targeting the company's sought-after target: the top 5 percent of the country's college graduates for CED's management training program. I was integral in the new brand strategy, the creative strategy and execution, as well as the digital strategy for launch.