High-end entertainment in the Lincoln Haymarket
WRK is a Lincoln-based real estate firm with a wide range of expertise. Backed by more than $498 million in both private and public investment, WRK created Canopy Street — an eight block expansion of Lincoln's Historic Haymarket District. Including a 16,000-seat arena, hotel, retail, office and housing, the development opens in September 2013. My role in this partnership was to lead the creative team and give the new district (along with it's sub brands – The Railyard, Hobson Place and Canopy Lofts) an identity and website. I was integral to the brand strategy, website design, and digital strategy to this project.